Tiger nuts have long been recognized for their health benefits as they have a high content of soluble glucose and oleic acid, along with high energy content (starch, fats, sugars and proteins), they are rich in minerals such as phosphorous and potassium, calcium, magnesium and iron.

Tiger nuts are an interesting addition to a healthy diet because of their richness in many nutrients. They contribute to good digestion and may protect against infections and health conditions, such as diabetes and heart disease.

Tiger nuts can be eaten raw, roasted, soaked or boiled. “Tiger nuts come in many forms, flours, milked, added to other foods like granola or tree nut mixes.

In Ghana, tiger nuts are cultivated in many parts of the country such as Bodweasae, Techiman and Kwahu.

A Ghanaian knowledge about tiger nuts and their related product is scanty with the majority acknowledging the nuts for their aphrodisiac trait.

Despite the dietary, health and economic promise of tiger nuts in Ghana, the production and utilisation of the nut has received little attention especially from the government. Attempts to commercialise the product are left within the domain of rural poor farmers and small-scale traders.

Tiger nut products, in general, has bright market prospects in Ghana especially in areas such as Accra, Tema, Kumasi metropolis and similar urban settings. there is the need, therefore, to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product.

Entrepreneurs, the unemployed and investors, therefore must be encouraged to consider a business in tiger nut production even though there is also the need for profitability analysis of tiger nut yoghurt products.

This situation presents the need to create awareness and promote the consumption of processed tiger nut products, suggests that

The fundamental question that arises from the nutritional and sensory analysis is whether consumers will be willing to pay for such tiger nut yoghurt given consumers’ affinity for the nuts, the premium price to be paid and the fact that tiger nut yoghurt is a new product on the market.

Meanwhile, knowledge about consumers’ perception and willingness to pay on a product plays a critical role in numerous areas of marketing management like price choices, creation of high valued products and exploitation of new market segments opportunities.

In 2020, the unemployment rate in Ghana was at approximately 4.53 per cent of the total labour force. 2017 was 4.22%

Unemployment refers to the share of the labour force that is without work but available for and seeking employment. Ghana’s unemployment rate for 2020 was 4.53%, a 0.41% increase from 2019. Ghana’s unemployment rate for 2019 was 4.12%, a 0.04% decline from 2018.

According to Trading Economics global macro models and analysts expectations, the unemployment rate in Ghana is expected to reach 4.70 per cent by the end of 2021. In the long-term, the Ghana Unemployment Rate is projected to trend around 4.50 per cent in 2022 and 4.30 per cent in 2023, according to our econometric models.

The international poverty rate in Ghana as of 2021 was forecast at 11.3 per cent, considering the 2011 poverty line set at 1.90 U.S. dollars

Investing in the tiger nut industry will go a long way to help in the economic advancement of Ghana.

Poverty reduction, Unemployment reduction will result in a decrease in crime rate, teenage pregnancies, other poverty-related illnesses.

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