Reggae and afrobeat sensation, Rocky Dawuni, has released the music video for his song ‘Elevation’ off his new album ‘Beats of Zion’.
With its message of championing the underdog, “Elevation” aims to depict global diversity in everyday life and spotlight the unsung heroes, who are critical to making a difference in many communities and societies.
The music video is a visual statement of aspiration and personal empowerment. The visuals, filmed in India by director Sairam Sagiraju, utilized multiple locations along the route from Bangalore to Goa depicting India in diverse ways as a visual metaphor of inclusion and connectivity.
Dawuni is seen as a travelling griot interacting in scenes and identifying with various groups; promoting girl child education, empowerment of untouchables, celebration of elders, protection of wildlife and the celebration of rural life to create this exhilarating feast of colours, sound and spectacle all propelled by uplifting lyrics and grooves of this Nyayabinghi, Reggae and Pop fusion!