Grammy Awards 2024: Afrobeat now classified under pop music – Grammy CEO

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African music will receive recognition at Sunday’s prestigious Grammys with its own category, as it has become a “part of pop music”, the man behind the awards told the BBC.

Harvey Mason Jr said he is “excited” at the inclusion of the Best African Music Performance category.

Tyla, Ayra Starr, Burna Boy and Davido are among the nominated artists.

While their work is celebrated some critics say an award for African music should have been included long ago.

Ian Brennan, a Grammy award-winning record producer, who has worked with several African artists, told the BBC that while all this was “progress” it was “long overdue”.

Africans artists have won Grammys in the past. South African Miriam Makeba was the first in 1966 when she picked up the prize for Best Folk Recording for her collaboration with Harry Belafonte. There have been several others including Nigerian Burna Boy, who won in 2021 for Best Global Music Album.

But for Mr Brennan, the Grammys have long had a blind spot for music from the continent.

“There are no African artists in the Lifetime Achievement Award area of the Grammys,” he said.

The decision to include an Africa-specific award came about because music from the continent is now “prevalent everywhere in the world”, Mr Mason Jr, who is CEO of the Recording Academy, told the BBC’s Newsday programme.

He became the first black person to be in charge of the Grammy awards in 2021 and has been working to better represent the breadth of popular music.

He admitted that the Grammys, considered to be among the most prestigious music awards, typically honours American music. But he added that the awards are “fluid, adjusting, and pivoting” and they are trying to include music outside of the West.

This year’s Grammys ceremony in Los Angeles will also feature a performance from Burna Boy, who will be the first Afrobeats performer ever to do so.

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Ghanaian Highlife Star Bisa Kdei has been spotted aboard a private jet with his crew prior to a concert in Equatorial Guinea.

Bisa Kdei, who has graced the music scene for more than 10 years, continues to headline big concerts across the world, demonstrating his huge impact in the music industry.

Known for his luxurious travels around the world, Bisa Kdei did not leave his performance crew behind when he was booked for the concert in Equatorial Guinea.

A video circulating online showed Bisa Kdei having a good time with his band in the private jet, which includes renowned instrumentalist Joshua Moszi.

Social media users have lauded the move of Bisa Kdei to jet his entire crew to the concert, which they say is a pacesetter for other artists to follow suit.

Bisa Kdei, who has numerous hit songs to his credit, has elevated himself to being one of the most successful Ghanaian musicians and propelling Highlife music to greater heights.

Source: GNA

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